About Me

Developed and evolved localized End Page features, increasing user engagement and driving a 25% uplift in sign-ups.
Built a backend-driven frontend architecture aligned with multiple micro-services, enabling scalable and configurable end-page experiences.
Improved mobile responsiveness and UX across 30+ dynamically configured end pages, personalized by user, country, and language.
Implemented lazy loading and code splitting, reducing initial load time and supporting high-traffic pages serving 33M+ monthly unique visitors.
Led knowledge-sharing sessions covering end-page architecture, design documentation standards, and testing practices using Jest and Storybook.

Developed and optimized React/Next.js features using dynamic routing and SSR to enhance page load performance and discoverability.
Led implementation of a dynamic student enquiry workflow, improving the quality of captured student data for counseling teams.
Collaborated cross-functionally with designers and backend engineers to ship reliable, scalable UI components.
Maintained frontend standards through active code reviews and best-practice enforcement.

Built responsive, data-driven UIs for real-time ad auction platforms, including bid analytics and floor pricing systems, using modern JavaScript frameworks.
Collaborated with backend teams to integrate auction logic, contextual targeting, and first-party data into intuitive, high-performance dashboards.
Improved ad performance and publisher revenue by streamlining header bidding flows and supporting cookie-less identity enrichment initiatives.

Supported development of internal and client-facing web applications, contributing to UI components and feature enhancements using JavaScript, HTML, and CSS. Assisted senior engineers in building dashboard interfaces for IT operations and service monitoring tools. Collaborated with cross-functional teams to implement frontend changes aligned with IT service workflows and security best practices. Participated in testing, debugging, and documentation, gaining hands-on exposure to production systems and consulting-style delivery. Worked within an agile environment, learning real-world practices around version control, deployments, and team collaboration.